E-commerce web site design Chicago company points out 5 sales killing design mistakes

Building a website with the help of web site design Chicago companies is not a simple task. The website is the portal that attracts potential customers into the business and thereby, generating leads. However, some website design mistakes can increase the bounce rate of the site. Make sure to avoid the following mistakes to make your website has a customer magnet.

No value proposition

There are many sites that sell the same product or service that you focus on. The first mistake a company does is that it hires the best web site design Chicago company to create a better website than its competitors but fails to explain why the customers have to buy from them. The site should create an impression as why it should consider this site over the competitors.

Clumsy product descriptions

The main part of the site is the page where the product or service provided by the company is explained. But most of the sites that sell more than one product or service focus more on the images. Except for certain products like a website template gallery, clothing or other design oriented products, the customers cannot make a decision based on the photos. It is advisable to use less of photos and more product description. Web site design Chicago companies focus on how the sites look. But the information about the products is far more important.

No quality images

The pictures used in the site might be introduced by the web site design Chicago company or from the client itself. But the quality of the image is important, if the business is focused on the product in the image. There is a change of increase in sales if the product is shown in different photo variations in size, direction and color.

For instance, instead of just showing a shoe in white background, the shoe can be worn by a model in different location and those pictures can be used.

Lack of visual hierarchy

The visual hierarchy is very essential. The human eyes are first drifted to the largest image in the page and it is important to keep the large image of important value, thus, the number of clicks will increase. The contact detail or the link to the sales page can be kept as the largest image to increase sales.

Site looks hideous

If the site doesn’t look trustworthy, the chance of sales is very less. When a new customer decides to shop in your site for the first time, the color, style and the images in the site should give a feel of business to them. If they feel confused, then you lose a sale. Provide testimonials from notable personalities and other publications from the industry to keep your site recognized among the customers.

After spending a lot of money for choosing the best web site design Chicago company, it is important to make sure that you avoid these mistakes that repel sales. Talk to your design company and it will provide more tips on the same.