Web designers in Chicago talks about typography

Though a site is developed with vivid colors, the typography cannot be ignored completely. It has to be structured and must compliment the brand by making it easy to read and gain visitors’ attention. This article tosses a few tips about using typographic to your advantage.

Hierarchy

Visual hierarchy plays an important role in all media forms. The content must be organized in such a way that the viewers must be;

a) Able to identify different contents easily

b) Able to navigate easily

c) Sort out the content within few glances.

Font selection

If you use a font size of 8 to dump all the information about your business in the site and expect the viewers to zoom in to read the content, your website becomes a failure. The same case goes with an annoyingly large font.

The type of font to be used depends upon a lot of different factors like the product you are trying to sell, the demographic of the customer and many others. Each font style suits different types of site. Ask the web designers in Chicago to explain about the characteristics of each font style.

Now-a-days, mobile users are increasing in number and it is important to find the font that looks readable, even on a small screen. When selecting the types of fonts, it is important to stick to a maximum of two different types of fonts, according to many web designers in Chicago.

Color and contrast

Many web designers in Chicago do not agree on the same type of color selection. The color choosing depends on various external factors like the brand, the message or the demographic of the customer. It is important to make sure that the content in the site is readable and legible.

Web designers in Chicago advise to choose a light background and a dark text. Maintain consistency of font colors in all the pages. Do not use monochrome font in the home page and shift to vibrant of shades in the other pages. Only 5% of the top companies use more than three font colors, on their sites. Unless you are trying to show the value of the business with colors, it is better to stick to a maximum of three font colors.

White space

Some people have the tendency to freak out when their site has a lot of white space. No, you are not wasting your space. It makes your design clean and clear to understand. The web designers in Chicago professionally use white spaces to enhance the content in the site.

It is true that a 10 line paragraph can fit into the white spaces in your site. However, think of a site that is full of content and the visitors could not make out where the first content ends and the second starts. It becomes a mess, leading to increase in bounce rates.

Though the visitors spend a lot of time scanning the images and colors in the website, it is important to make sure that the content in your site is legible and useful. Many visitors, who want to do business with you, tend to learn about you through the contents in your site.