10 commandments for web design from web design company Chicago

The best design from the web design company Chicago need not be the most effective web design. There are 10 tips to create the effective web design to attract customer and increase the sales.

First law of usability

The first law of usability states that the best product will not make a customer to think. It should be obvious and self explanatory. The same concept goes for websites too. It has to explain the pros of doing business with the company, very clearly.

Customers have the least level of patience

Make sure the customers get what they want, in as few clicks, as possible. Do not let them fill a long web form or wait for videos to load on every page. All the links and pages should be accessible within two or three clicks from any page.

Grab user’s attention

The images, font and the design used on the site should be able to attract the attention of the customer. Any patterns, small motion graphics or other components must attract the customer towards the marketing point of the business.

Content matters

Just hiring web design company Chicago company to create a wonderful site is not enough. The content should be creative and effective.

a) Large paragraph without any image or side headings will be omitted by the reader.

b) Usually promotional content will not be read.

c) Any italics font content or quotes will be omitted by the customer

Try to promote the product by providing useful information to the customer. If shoes are your product, write a blog about how to preserve the color of the shoes. Add your brand name into the blog.

Keep it simple

Do not make the site very complicated, just to present it, in a different way. Web design company Chicago companies provide many unique designs for your business. Make sure to keep the website simple.

Do not fill up all the white space

Do not underestimate the importance of the white space in the website. Trying to fill up all the white space, leads to clumsiness. Adequate white space is required for visitors to scan the page and digest the information easily.

Use infographics instead of text

Try to convey the information in the form of chart, graph or images than text. A human brain can easily ingest pictures as compared text. Seek the help of web design company Chicago company, to create effective infographics.

Convention helps

When the web design company Chicago Company comes up with a conventional concept, do not reject it. As much as people like unique sites, conventional design helps to increase the trustworthiness of the site.

Test, retest and test again

Keep on testing to find bugs in your site. It is also very important to understand that a cost of an error found earlier is less than the one found and removed after chaos.

All ears for feedback

Adding a feedback column alone is not enough. Make necessary changes, according to the constructive feedbacks.

These ten points will help a site to create a huge customer base and increase the sales and lead generation. Remember that the online site is another sales person for your brand.