How to examine a website design like Chicago website development professional?

Sometimes, the web template or the design we think as the perfect one would have more negative comments from Chicago website development professionals. This happens because they examine and scan a website design in a different manner than we do.

Brand and contact

All the websites try to position the brand into the customer’s mind. Before positioning, it is important to explain the brand to the customers. According to Chicago website development professionals, the site must focus on educating the customer about the brand.

While providing contact details, the web page should have a physical address or toll free numbers as information that does not need computer access makes you look more trustworthy. An e-commerce site with only an email ID may look phony and a site with local office address and phone number, headquarters address and phone number, toll free number, personal contacts in case of complaints will create more trust factor.

Golden triangle rule

People read from left to right. So it is effective to provide important information on the top left corner as the human eye spends a long period in that area. It moves to the next largest image on the page. One can guide the visitor’s eyes with the right use of images and colors.

The hum eye tends to move towards brighter and bigger objects on the site. For example, if the site is in shades of gray with all images and color scheme in grayscale, and a red button says ‘click here for free download’, then the eyes automatically move to the red button.

Clear information

The first thing a visitor wants to know when he enters a site is whether he is in the right place or not. The next point is he tries to know a little more about you. A good web design must show the information clearly to the customers like what you do, how you do, how well you do and how to contact you.

There are many sites that have buttons like, ‘sign up’ or ‘register’. It does not clearly say whether the customer is signing up for an account or for the newsletter or for a service. Make clear buttons so that customers would know what to expect after clicking a button.

Nonverbal communication

The color used in the site, the type of images and other factors communicate non-verbally to the visitors. According to Chicago website development professionals, a visitor spends less time in reading text information than scanning the site. It takes time of three eye blinks for a customer to bounce from the site or to stay in the site.

The site aesthetic factors should be able to attract the visitors within three eye blinks. Customers tend to move away from sites that sell themselves. Use tagged non-anonymous testimonials, reviews and social media to show the impact of the company.

Start scrutinizing web designs like a Chicago website development professional. This will help to choose the best web design that appeal to a lot of visitors. This information will also help for those who are trying to make changes to increase traffic.