Seo for a startup site – Advice from Chicago seo companies

Is SEO only for large organizations? Can a startup site think about SEO? Many Chicago SEO companies say that no matter what industry they are in and how long they are in, SEO is necessary. Startups have a lot of work and process to undergo before stabilizing their SEO process.

Initial setup

What are the initial steps a Chicago SEO company, takes for a startup site? Below is the checklist to follow.

a) Install the Google Analytics and set up a ‘destination goal’ in it.

b) Setup Google Webmaster tools and link it with Google Analytics. This will give the site’s organic traffic.

c) Create robots.txt and sitemap.xml and upload it to root directory of the site. It is a good option to seek the help of the best Chicago SEO company, to help you through the process.

Start with keyword research

How does an SEO company do keyword research? It is an important part of the SEO process. Below are the steps to perform keyword research.

a) List out all the products, services and offers and make as many phrases as possible, using those words.

b) Use Google keyword Planner, to get more keyword ideas.

c) Input all the keywords to keyword planner and check its performance.

d) The keywords used by more people are the target keywords. They have less CPC.

e) Plan your budget to accommodate all the required keywords.

On-site optimization

Use your target keywords to create title tag, meta description and URL. Any Chicago SEO company will help in creating them. They also make sure whether there is smooth navigation, anchor text, ALT tags for images and headers on your site. Any process done on the site to increase the ranking is called on-site optimization.

Beware of Google Panda and Penguin

Make sure the content is unique and interesting. Publish articles or blogs constantly to increase traffic to the site. Use images, videos and other info graphics to make the site look attractive.

Link building

Use moz’s open site explorer and view the links, used by your top competitors. Use those sources to pitch your product or service. Websites that uses affiliation marketing, community boards that discuss about your product genre and industry related associations are easy sources to pitch.

Seek help, if needed

SEO is a huge leap, to start with. There are many companies that provide services in starting up SEO and also to enhance the rank of your site. There are many Chicago SEO companies to choose from. Make sure to choose the company that provides best services, at reasonable price.

More than 80% of the people do not go beyond the first page of Google search. If your site is on the third page, then the chance of a potential customer viewing the site is very negligible. Use SEO techniques to increase the rank of the site so that the number of traffic to the site increases. Make sure to oblige to the rules of Google Panda and Penguin.